Visual Identity for IMAX D&AD New Blood Competition

2024

Solution By visualizing the emotions that will be experienced with IMAX technique, we want to engage with people – rather than just discussing what IMAX is (the technology itself).





We aim to communicate that IMAX’s unique technology (the four categories) leads to feelings beyond the ordinary – resulting in extraordinary feelings.





The four product experience offerings have been given their individual identities, symbolizing the feeling you experience when engaging with each respective product.