Pure Effect
Close up
on Biotechnology
Year
Year
2024
2024
Team
Team
Anyela Mohlin
Anyela Mohlin
Challenge
Challenge
Pure Effect is a company offering a cleanser that can clean textiles based on biotechnology, the first of its kind. The brief was to create a visual identity and design system that clarifies what the product is and what it can achieve.
Pure Effect is a company offering a cleanser that can clean textiles based on biotechnology, the first of its kind. The brief was to create a visual identity and design system that clarifies what the product is and what it can achieve.
Strategy
Strategy
By focusing on biotechnology, the idea is to challenge the stigma around bacteria by showcasing their potential — making them both fascinating and engaging. Pure Effect is positioned as a design-driven innovation that seamlessly blends into modern homes, moving away from the traditional cleaning category and drawing inspiration from beauty and lifestyle.
By focusing on biotechnology, the idea is to challenge the stigma around bacteria by showcasing their potential — making them both fascinating and engaging. Pure Effect is positioned as a design-driven innovation that seamlessly blends into modern homes, moving away from the traditional cleaning category and drawing inspiration from beauty and lifestyle.
Solution
Solution
Pure Effect stands out by offering bacterial care instead of just cleaning, merging innovation with nature. Through a transparent and tactile design, the beauty of biotechnology is revealed with subtle yet impactful visuals, showcasing the intricate structures of microscopic life. This approach not only highlights the unique advantages of using bacteria in daily care but also shifts the perception of biotechnology, making it both fascinating and accessible.
Pure Effect stands out by offering bacterial care instead of just cleaning, merging innovation with nature. Through a transparent and tactile design, the beauty of biotechnology is revealed with subtle yet impactful visuals, showcasing the intricate structures of microscopic life. This approach not only highlights the unique advantages of using bacteria in daily care but also shifts the perception of biotechnology, making it both fascinating and accessible.
