Pure Effect
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on Biotechnology
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Year
Year
2024
2024
Team
Team
Anyela Mohlin & Tuva Boman
Anyela Mohlin & Tuva Boman
Challange
Challange
Find new premium offerings for ICA Selection through design that demonstrates knowledge of taste and high-quality food—making ICA Selection stand out on the shelf among premium products.
Find new premium offerings for ICA Selection through design that demonstrates knowledge of taste and high-quality food—making ICA Selection stand out on the shelf among premium products.
Strategy
Strategy
With innovation as the "premium driver," ICA Selection redefines exclusivity through authenticity. In an era of mass production, true premium appeal lies in quality and heritage. By embracing minimalism, ICA Selection challenges conventional store aesthetics, offering genuine products for food enthusiasts who value craftsmanship.
With innovation as the "premium driver," ICA Selection redefines exclusivity through authenticity. In an era of mass production, true premium appeal lies in quality and heritage. By embracing minimalism, ICA Selection challenges conventional store aesthetics, offering genuine products for food enthusiasts who value craftsmanship.
With innovation as the "premium driver," ICA Selection redefines exclusivity through authenticity. In an era of mass production, true premium appeal lies in quality and heritage. By embracing minimalism, ICA Selection challenges conventional store aesthetics, offering genuine products for food enthusiasts who value craftsmanship.
Solution
Solution
ICA Selection brings creativity and innovation to the kitchen with products inspired by current trends and the restaurant industry. Acting as a bridge between professional chefs and home cooks, it introduces high-quality, authentic ingredients into Swedish homes, elevating everyday cooking. The vision is to make globally sourced, carefully selected ingredients accessible, transforming home kitchens into spaces where tradition and innovation meet.
ICA Selection brings creativity and innovation to the kitchen with products inspired by current trends and the restaurant industry. Acting as a bridge between professional chefs and home cooks, it introduces high-quality, authentic ingredients into Swedish homes, elevating everyday cooking. The vision is to make globally sourced, carefully selected ingredients accessible, transforming home kitchens into spaces where tradition and innovation meet.
Year
Year
2024
2024
Team
Team
Anyela Mohlin & Tuva Boman
Anyela Mohlin & Tuva Boman
Challange
Challange
Find new premium offerings for ICA Selection through design that demonstrates knowledge of taste and high-quality food—making ICA Selection stand out on the shelf among premium products.
Find new premium offerings for ICA Selection through design that demonstrates knowledge of taste and high-quality food—making ICA Selection stand out on the shelf among premium products.
Strategy
Strategy
With innovation as the "premium driver," ICA Selection redefines exclusivity through authenticity. In an era of mass production, true premium appeal lies in quality and heritage. By embracing minimalism, ICA Selection challenges conventional store aesthetics, offering genuine products for food enthusiasts who value craftsmanship.
With innovation as the "premium driver," ICA Selection redefines exclusivity through authenticity. In an era of mass production, true premium appeal lies in quality and heritage. By embracing minimalism, ICA Selection challenges conventional store aesthetics, offering genuine products for food enthusiasts who value craftsmanship.
With innovation as the "premium driver," ICA Selection redefines exclusivity through authenticity. In an era of mass production, true premium appeal lies in quality and heritage. By embracing minimalism, ICA Selection challenges conventional store aesthetics, offering genuine products for food enthusiasts who value craftsmanship.
Solution
Solution
ICA Selection brings creativity and innovation to the kitchen with products inspired by current trends and the restaurant industry. Acting as a bridge between professional chefs and home cooks, it introduces high-quality, authentic ingredients into Swedish homes, elevating everyday cooking. The vision is to make globally sourced, carefully selected ingredients accessible, transforming home kitchens into spaces where tradition and innovation meet.
ICA Selection brings creativity and innovation to the kitchen with products inspired by current trends and the restaurant industry. Acting as a bridge between professional chefs and home cooks, it introduces high-quality, authentic ingredients into Swedish homes, elevating everyday cooking. The vision is to make globally sourced, carefully selected ingredients accessible, transforming home kitchens into spaces where tradition and innovation meet.
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